Y.Lab / Active Gel / Product Identity, Packaging.
This innovative formulation have been used
for generations by martial arts grandmaster
for pain pain relief treatment. They were
made from natural blend of Chinese herbs,
and now, Y.Lab has re-formulate to a gel
format for friendlier usage.
Originally, we wanted to go for some images
of Chinese martial arts images as the communication
message of the product’s origin. But the client
felt that maybe they were to “traditional”
At the end, the decision was to use a lot of red
to gain more “medical attention”, and focus
on the “Y” shape that actually influenced
from the muscle & tissue of our body.