Yapchankor / Pain Treatment Centre / Identity design.
Yapchankor started in 1979, offering Traditional
Chinese Pain treatment. Today, Yapchankor has
emerged to a new chapter, improving their
treatment method by offering comprehensive
pain treatment that targets the root cause with
time-tested Chinese medicine, supported
by modern physiotherapy protocols.
Our main objective of this project is to make sure
the brand identity starts announcing that they have
move forward to a new level, improving their treatment
method, focusing on the balance of traditional Chinese
medication and now, strongly supported by modern
physiotherapy. We felt the client is ready to loose
largely of the “traditional”brand positioning and
start making contact with wider scope of audience
and most importantly open their services
to other races.
The idea of the brand is about “bouncing back”,
where the brand’s message is about trying to help
people with pain to get back in action as soon as
possible. The look and feel of the design maybe
influenced by an old human anatomy booklet
that we have kept along for quite sometime.