Cella / Eye & Facial Mask /
Identity design & communication materials.
As the product were made from higher quality
of ingredients and technology, naturally, the brief
was to position the product as the high-end
product that appeal to the quality mask’s user.
As for the price, they are easily 4 or 5 times
more than the average product in the market.
From our perspective, we wanted to focus
more on delivering the physical aspect
of the mask rather than just making them
looks expensive. What is more important
for us is how we can describe them with
our own personal feeling. For us, the mask
feels like a cooling, naked layer of spongy
membrane gluing closely to the skin,
waiting for the nutrients slowly
to be absorb.
We believed the decision that made the client
bought the idea was mainly because of our
interpretation of their product rather than
the appearance of the packaging.